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ZorroZ Bloody Mary Mix

The Challenge

This Arizona based company contacted me a few years ago looking to brand their start up company. A few bottles were mailed to me for “inspiration.” Then a few more bottles just for good measure ; )

The Solution

Our goal was to emphasize the southwest and create a bottle that stood apart from the others on the shelf. I visited about a dozen grocery and liquor stores and took photos of their mix section. I used these during the mockup process when developing color scheme and composition. The mix itself is very thick and has some wonderful color and texture. I needed to show as much of the contents as possible and still maintain a label large enough to catch the eye. Black was chosen for the color. The solid black creates the illusion of a larger label and offers an appealing contrast to the contents inside.

ZorroZ has grown significantly over the years and the owner credits much of the success to the bottle design.

Fluid Ounces

Steaming Hot Design

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